The NextRadio app is adding The Dial Report to help measure listening through the app for ad agencies.
The Dial Report will provide “location-based data, demographics and radio listening data within 48 hours of airing spots” and measure “campaign listens, views, interactions, listener proximity and in-store traffic” to advertisements.
The NextRadio app is available for some Android devices and brings analog FM listening to those phones.
TagStation, the power behind NextRadio® is launching the most advanced radio campaign measurement tool to date. The Dial Report provides robust analytics and insights about radio ROI, by measuring campaign results and listener behavior for advertisers that enhance their on-air radio campaign with the NextRadio app.
Today, brands and agencies expect radio performance measurement data on par with that of digital. The new Dial Report is a digital measurement report of analog radio usage. It provides location-based data, demographics and radio listening data within 48 hours of airing spots. Dial Report users can drill down into MSAs and/or device activity to uncover campaign listens, views, interactions, listener proximity and in-store traffic.
“NextRadio is a game-changer for the radio industry because it provides meaningful radio data that agencies and brands can use to prove the value radio spots bring to their marketing efforts. Being able to see the proximity of a listener is unprecedented in the radio industry. Brands are taking notice and asking how they can get these insights,” said Paul Brenner, President of NextRadio.
To learn more and see all that the Dial Report offers, please join NextRadio for a live webinar on January 26 at 2 p.m. EST/11 a.m. PST. Register at http://live.nextradioapp.com/the-dial-report-webinar.