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WPAT-FM Debuts La Bodega In The Morning

93.1 Amor WPAT-FM New York El Boli ArletteSpanish Broadcasting Systems’ Spanish CHR “93.1 Amor” WPAT-FM Paterson NJ/New York has announced the debut of its new “La Bodega de la Mañana” morning show.

Hosted by Bolivar ‘El Boli’ Valera and Arlette Borrelly, the show continues the station’s focus on the Dominican population in the New York market. Both hosts are natives of the Dominican Republic. ‘El Boli’ was a known actor and television host in the country and most recently hosted mornings at “KQ 94.5” in Santo Domingo. Borrelly previously was part of the airstaff at SBS’ Cubatón “Ritmo 95.7” WRMA Miami.

The leading station in New York, 93.1FM Amor (Bachata y Mas) of Spanish Broadcasting System, Inc. (SBS) (SBSAA) has announced the premiere of its new morning show, “La Bodega de la Mañana”. It is an innovative, fresh program that mixes the energetic personality of Bolívar Valera “El Boli” and the colorful commentary of Arlette Borrelly. Listeners of 93.1FM Amor (Bachata y Mas) can tune in Mondays through Fridays from 6 to 10AM (EST). The program can also be enjoyed through the app LaMusica, which is available to download for free on Apple and Android devices. Visit http://931amor.lamusica.com/featured/la-bodega-de-la-manana for more information.

“La Bodega de la Mañana” is a radio show full of irreverent comedy of the highest caliber executed by on-air personalities who have their share of experience in the radio industry. The program presents recent events related to entertainment, politics, society and news from a sympathetic yet scathing point of view. In addition, the show offers zany, off-the-wall interviews that go beyond the typical questions normally asked of artists who go on entertainment shows.

The cast of this new show is composed of “El Boli”, Arlette Borrelly along with Alfredo Galvan and Shorty. Both Alfredo and Shorty have participated in various shows in SBS Radio conquering the hearts of the New Yorkers.

“I want to welcome the cast of ‘La Bodega de la Mañana’. We are confident that this unique combination of talents will be hugely successful with radio listeners and advertisers in our efforts to continue our goal of keeping 93.1FM Amor as the leading Latin radio station in the Big Apple,” said Eric Garcia, CRO of SBS Radio and General Manager of SBS New York.

“El Boli and Arlette together in this new show ‘La Bodega de la Mañana’ at 93.1FM Amor, is a reflection of the Hispanic community of New York,” said Jesus Salas, Executive Vice President of Programming and Coordinator of Multiplatform SBS Radio.

“We have been part of the New York community for a long time and I know that together we will make a fun excuse to get up out of bed every morning with the things we love with the best energy and of course, the best music,” said “El Boli” and Arlette Borrelli. “We are grateful to the SBS family for the warm welcome.”

BIOGRAPHIES OF THE ON-AIR PERSONALITIES:

Boli Valera is a pioneer of both radio and television. Boli’s recent arrival has had an immediate positive impact on ratings. As an actor, television personality from the Dominican Republic, Boli brings years of experience with his daring and charismatic attitude. Boli has spent a great part of his life in front of the camera and behind the microphone.

Boli can now also be heard on 93.1 AMOR on ‘La Bodega de La Mañana’ every Monday through Friday from 6am-10am. This entertainment-oriented show is complimented with the best in Spanish music, which will surely make it a hit with audiences.

Arlette Borelli is a young talent, who brings an original, sexy, dynamic style in the mornings on AMOR 93.1 FM.

Arlette, born in the Dominican Republic, has spent a greater part of her life behind a microphone. She started her radio career as an announcer in Miami and continued to pursue her dream and enrich her talent. Her experience in the field has sharpened her on-air skills displayed as a morning on-air talent at WPAT – 93.1 AMOR.

‘La Bodega de la Mañana’ transmits live Mondays through Fridays from 6 to 10AM (EST) on 93.1FM Amor.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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