Spanish To Return To FM In Greensboro

Following the flip of “94.5 La Preciosa” to News/Talk “Rush Radio 94.5” in January, the Greensboro/Winston-Salem Triad Spanish language audience has been once again relegated to a number of low powered AM’s. That will soon change as Norsan Multimedia has reached an LMA with an option to buy with GHB Broadcasting for “Country Legends 98.3” WIST-FM and Sports “790 The Ball” WBLO.

The Charlotte Observer reports that WIST-FM will flip to Regional Mexican “La Raza”, while WBLO will remain Sports “for now”.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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