Entercom Launches Content Innovation Group
Entercom Communications has announced the launch of a four person Content Innovation Group to develop digital and social content and syndicate content from local markets nationally.
The new group will be led by Managing Editor Kyle McCann. McCann joins Entercom from A.C. Moore stores, but previously served as Digital Managing Editor for Townsquare Media’s stations in New Jersey as well as a producer at multiple television stations in Baltimore and Philadelphia. Other team members are former country music blogger Lauren Hoffman, Joe Hyer who was a member of Townsquare’s national digital content team and weekender at AC 92.7 WOBM-FM Toms River NJ, and Maura O’Malley former senior content editor and social media manager for Main Street Hub in Austin TX.
The group will focus on syndicating digital content to all of Entercom’s stations.
Entercom Communications, the 4th largest radio broadcaster and one of today’s fastest growing and best performing media companies, today announced the launch of the Content Innovation Group as part of the company’s commitment to delivering the best curated music, news, talk and sports content in the markets it serves. This new group will focus on providing listeners with a deeper, richer experience both on and off air via exclusively developed digital and social content and national syndication of locally curated content.
“We are pleased to kick off the year with this exciting and progressive move,” said Pat Paxon, president of programming, Entercom Communications. “The launch of this new team underscores our continued commitment to investing in best-in-class content and syndication tools and delivering the top-notch listener experience that our fans across the country have come to expect.”
The Content Innovation Group will be led by Kyle McCann, managing editor, who will report to Liana Huth, vice president of programming innovation. McCann joins Entercom from Townsquare Media in New Jersey where he led content development and previously served as a senior news producer at Fox Television’s WTFX-TV in Philadelphia, Hearst’s WBAL-TV and Scripps Networks’ WMAR-TV, both in Baltimore, Maryland. The group will also include three content managers, including Lauren Hoffman, previously a country music blogger and an entertainment reporter for The Journal magazine in New Jersey, Joe Hyer, formerly a key member of Townsquare Media’s digital content team who led development of format-specific content for Townsquare markets across the country, and Maura O’Malley, formerly from Main Street Hub in Austin, Texas where she served as a senior content editor and social media community manager. The group will be spearheaded by Pat Paxton, president of programming at Entercom.
“With the creation of this new team, we will be focused on pushing out exclusive and original new content as well as pulling compelling and engaging local content to enhance the local listener experience,” said Liana Huth, vice president of programming innovation, Entercom Communications. “This is a strategic effort to leverage the great content that is created at the local level in each of our 28 markets across the country and maximize our broadcast, digital and social media platforms to provide a comprehensive and engaging experience for our listeners.”