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iHeartMedia Names Mike Saffer As Tucson Market President

Wild Country 97.1 The Bull KYWD Tucson iHeartMediaMike Saffer has been appointed the new Market President for iHeartMedia Tucson.

Saffer joins the company from Clear Channel Outdoor where he was VP/Sales in Tucson. He succeeds Carl Anderson who exited at the end of 2016 to become Chief Operating Officer of Tucson based Premier Auto Center and JustTrucks.com.

iHeartMedia Tucson announced today that Mike Saffer has been named Market President, effective immediately. iHeartMedia Tucson has a strong cross-platform presence, massive consumer reach and includes a number of iconic brands and franchises — both broadcast and digital — encompassing radio station brands 93.7 KRQ, My 92.9, Hot 98.3, 97.1 The Bull, Tejano 1600, and news talk brands 790 KNST and 1450 KTZR.

iHeartMedia has massive consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Market President, Saffer will work with the programming and sales teams for iHeartMedia Tucson’s seven radio station brands to oversee on-air and digital programming as well as create new revenue opportunities for local clients and partners. Saffer will also manage the market’s live concerts, community events and promotion initiatives.

“I am elated to make the transition into the iHeartMedia family here in Tucson,” said Saffer. “Being raised in Tucson, the talent at these stations has always played a major role in my life. I am excited to work with those same stations to build upon their legacy and strengthen our relationship with both advertisers and the community.”

Saffer previously served as the Vice President of Sales for Clear Channel Outdoor Tucson. He is a Tucson native and has spent over 15 years in outdoor sales and sales leadership roles.

“I am excited to have Mike bring his 15 years of sales and leadership experience in out of home media to the team. Mike has strong relationships in the community and I know that he will take iHeartMedia’s Tucson market to the next level,” said Linda Little, President of iHeartMedia’s Arizona Region. “We have a big year ahead for Tucson with this new addition to an already great leadership team!”

iHeartMedia is a leading media outlet in the Tucson market and its content is available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service – with its more than a billion downloads and 95 million registered users.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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