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Paul Burton Named Adams Radio Salisbury VP/GM

Adams Radio Group Cheryl Salamone Salisbury Ocean CityAdams Radio Group has hired Paul Burton as its new Vice President/General Manager for its Salisbury/Ocean City MD cluster.

Burton most recently served as VP/Sales of iHeartMedia Salisbury until exiting last October. He is the third person to lead the cluster since Adams acquired the former Great Scott Broadcasting in late 2014. CEO Ron Stone has been serving as Interim GM since Cheryl Salomone exited after a brief six month run in September 2016.

Adams owns Rock “93.5 The Beach” WZBH, Classic Rock “Big 98.5” WGBG, Rhythmic CHR “OC 104” 103.9 WOCQ, and Country “Your Country K107.7” WKHI in the Salisbury/Ocean City market.

Adams Radio Group has named Paul Burton VP & GM for it Salisbury-Ocean City, MD cluster. Burton started his radio career in 1987 in Baltimore, MD with WCBM-AM. Later, he served WBAL-AM and Radio One. He comes to Adams from iHeart Radio where he served as VP of Sales in Salisbury until last October.

“I am so excited to be working in the community I love and with four heritage radio stations,” said Burton. “Adams and I share the same vision in regard serving the community. The live and local aspect of Adams Radio will allow me and my team to truly super-serve the local area across Delmarva. Amazing things are ahead of us.”

Ron Stone, CEO of Adams added, “It is rare that you get an opportunity to partner with someone that literally can change your life. I have spent the past several months as the Interim GM while searching for the right person to lead our organization in Delmarva. Paul is that person. His excitement and commitment to excellence is second to none.”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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