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WTMJ Launches Podcast Network

620 WTMJ Mobile Milwaukee Podcast NetworkScripps News/Talk 620 WTMJ Milwaukee is debuting Milwaukee-centric podcast network “WTMJ Mobile“.

The network will include on-demand versions of WTMJ shows as well as programs developed by sister WTMJ-TV and local Milwaukee organizations including NEWaukee, the Milwaukee Brewing Company, and Startup Milwaukee. The eight launch shows are “Blue 58” hosted by Green Bay Packers blogger John Meerdink, the “WTMJ Packers Flagship Podcast” and “Brewers Extra Innings Podcast” using content from the station’s role as the flagship station for the teams radio broadcasts, “The Intersection of People and Place” hosted by NEWaukee’s Angela Damiani and Jeremy Fojut, “Milk & Honey” hosted by Paige Weslaski, Milwaukee Brewing Company’s “MKE TCB: Talking Craft Beer”, Startup Milwaukee’s “Tech Wisconsin” hosted by Matt Cordio, “WTMJ Conversations” longform interviews of newsmakers, and repurposed content from the station’s “Sports Central with Greg Matzek” and “Jeff Wagner Show”.

Scripps owns the Midroll Media podcast advertising and Earwolf podcast network, but this is the first time it is rolling out a local podcasting platform.

WTMJ Radio announces the launch of “WTMJ Mobile,” a new podcast network which includes popular WTMJ shows on-demand and locally based podcasters from Milwaukee and Wisconsin. The pilot program also includes exclusive podcasts for the Green Bay Packers, Milwaukee Brewers and Milwaukee Bucks.

“This uniquely Wisconsin platform expands our content offerings, builds strong third party partnerships and takes Scripps Milwaukee brands to new levels,” said Tom Langmyer, vice president and general manager of WTMJ and WKTI and vice president, news, talk, and sports programming, for radio for The E.W. Scripps Company (NYSE: SSP).

“WTMJ Mobile” helps ensure our continued leadership position in spoken word content,” said Eric Brooks, director of programming and news for WTMJ Radio. “Our live programming every day is valued content for our listeners. With the podcast network, our audiences have full access to choose the unique, digital-first content they want and when. Our diverse list of offerings will continue to increase the impact of WTMJ throughout the region.”

The program includes time-shifted daily captures of WTMJ’s Jeff Wagner Show, Sports Central with Greg Matzek and new podcasts from local Scripps NBC affiliate, TODAY’S TMJ4. To further enrich the network content, WTMJ has partnered with Milwaukee organizations, including NEWaukee, the Milwaukee Brewing Company, Startup Milwaukee and many more to create a uniquely Wisconsin podcast experience. Now that the pilot program has launched, the station is inviting other local podcasters and potential podcasters to join the program.

“With the support of the Scripps digital team, WTMJ continues to evolve,” said J. Pat Miller, director of marketing and innovation for WTMJ and WKTI. “With podcasting, WTMJ has exponentially expanded the amount of content we provide, while championing more local voices to engage our connected, vibrant listeners.”

Regional and local content creators who would like to add their podcast to “WTMJ Mobile,” or start a new one, are encouraged to contact Eric Brooks at [email protected]

“WTMJ Mobile” podcasts are available at WTMJ.com, the WTMJ app and will roll out soon on Stitcher, iTunes and other podcasting services.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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