WTMJ Adds Steve Scaffidi & Erik Bilstad For Early Afternoons

Charlie Sykes 620 WTMJ Milwaukee RightWisconsinScripps News/Talk 620 WTMJ Milwaukee is launching a new 12-3pm show hosted by Steve Scaffidi and Erik Bilstad.

Scaffidi is resigning as Mayor of Oak Creek, WI, a position he has served since 2012, and at a local public relations firm to join WTMJ. He spent 28 years as a field manager for Nielsen before moving into politics. Bilstad currently serves as WTMJ’s Executive Producer of News. He has been with WTMJ as a news anchor and reporter since 1999. Newscaster Colleen Boland will do news updates throughout the show.

Steve Scaffidi is joining WTMJ as the mid-afternoon talk show host. Scaffidi will team with WTMJ Executive Producer, News Erik Bilstad to form “Scaffidi & Bilstad,” which will air from noon to 3 p.m., weekdays. The program will focus on the biggest stories of the day with Steve’s unique perspective – injected into topics ranging from news, politics, events and sports. Scaffidi has resigned as Mayor of Oak Creek, Wisconsin and his position as an Account Executive at Leonard & Finco Public Relations, in order to join the station.

“We’re pleased to welcome Steve to our team. He brings a great depth of knowledge and local connection, to add to his take on the news of the day,” said Tom Langmyer, vice president and general manager of WTMJ and WKTI and vice president of radio news, talk, and sports programming, for The E.W. Scripps Company. (NYSE: SSP) “Steve is a Wisconsin native, has a deep background and much life experience, beyond broadcasting.”

“I’m looking forward to joining WTMJ to inform and entertain the listeners with honest conversation as a conservative. Now more than ever we need quality news, information and perspective on-air. I can’t wait to get started,” said Steve Scaffidi. “It has been an honor to serve the citizens of Oak Creek. It will always be home.”

“Scaffidi & Bilstad will take our listeners through the top stories of the day in a fast-paced style,” said Eric Brooks, WTMJ director of programming and news. “The show goes beyond one-note politics to cover many things that are important to Wisconsin.”

The ensemble cast is completed by anchor/reporter Colleen Boland who will join the team to provide news updates.

The new show will debut on Tuesday, Feb. 28 at noon.

With the addition of “Scaffidi & Bilstad” the WTMJ lineup is set:
5:00 – 8:30 a.m. – Wisconsin’s Morning News with Gene Mueller
8:30 – 12:00 p.m. – Jeff Wagner
12:00 – 3:00 p.m. – Scaffidi & Bilstad
3:00 – 6:00 p.m. – Wisconsin’s Afternoon News with John Mercure
6:00 – 9:00 p.m. – Sports Central with Greg Matzek

WTMJ is also the flagship station of the Green Bay Packers, Milwaukee Brewers and Milwaukee Bucks.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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