Townsquare Launches K102.5 Kalamazoo

K102.5 102.5 Kalamazoo Country W273AR WKFR-HD2Townsquare Media has flipped “Kalamazoo Country 102.5” W273AR Paw Paw/103.3 WKFR-HD2 Battle Creek MI to Classic Hits “K102.5“.

The move gives Kalamazoo an in-market Classic Hits station to go up against Forum Communications rimshot “Cool 101” 100.9 WQXC-FM Allegan. W273AR had a 0.9 share of the Kalamazoo market in the Fall 2016 Nielsen ratings down from a 1.7 in the Spring and as high as a 2.9 in Fall 2014.

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