Townsquare Media has flipped “Kalamazoo Country 102.5” W273AR Paw Paw/103.3 WKFR-HD2 Battle Creek MI to Classic Hits “K102.5“.
The move gives Kalamazoo an in-market Classic Hits station to go up against Forum Communications rimshot “Cool 101” 100.9 WQXC-FM Allegan. W273AR had a 0.9 share of the Kalamazoo market in the Fall 2016 Nielsen ratings down from a 1.7 in the Spring and as high as a 2.9 in Fall 2014.