Entercom has finally gotten around to officially announcing the launch of Urban AC “Hot 103.7” 1350 WWWL/103.7 W279DF New Orleans.
The station, which launched on February 9, also announced its morning and afternoon on-air personalities. Abraham ‘Big Abe’ Johnson, who previously hosted mornings at Cumulus Urban “Power 102.9” KKND in the market joins WWWL for mornings. Terrence ‘Terry Bello’ Burton joins the station as MD/Afternoon host. Bello most recently hosted weekends at Cumulus’ “Radio 103.9” WNBM New York and has worked in Cleveland, Detroit, and Atlanta as well as hosting the syndicated “Soul Lounge” from 2001-2012.
Tom ‘Jammer’ Naylor, PD of sister CHR “B97” WEZB has added those duties for WWWL.
Entercom today announced the launch of Hot 103.7 FM, a new R&B station in New Orleans airing the hottest R&B hits from the 1990’s, the 2000’s and today. The station will join Entercom New Orleans’s robust roster of stations, including WWL 870 AM/ 105.3 FM, B97 FM, Magic 101.9 FM and Bayou 95.7 FM. Following Entercom’s strategy of delivering best in class locally curated content, Hot 103.7 FM will be the only R&B station in New Orleans to host live and local programming in morning drive.
“We are focused on delivering the content and music that we know listeners in New Orleans are looking for,” said Chris Claus, vice president and market manager, Entercom New Orleans. “The combination of well-known and live local talent and the R&B hits that fans want to hear on 103.7 FM is a magical one that has not been on the dial in New Orleans.”
The station debuts with the kickoff of “Big Abe in the Morning”, hosted by Abraham “Big Abe” Johnson. Johnson is an on-air veteran in New Orleans and has previously worked as a producer and assistant program director in the market. In afternoon drive, Hot 103.7 FM will air Terrence “Terry Bello” Burton. Burton is a recognized on-air personality and hosted the nationally syndicated “Soul Lounge”. He will also serve as the station’s assistant program director and music director. Tom “Jammer” Naylor will serve as the program director for Hot 103.7 FM and will continue his role as the program director for B97 FM. Jay Dixon, urban radio veteran, will serve as a consultant to the station.