iHeartMedia has launched “Cherry Blossom Radio” on 104.7 W284CQ/WWDC-HD2 Washington DC.
The new micro-format is featuring a mix of 1980s Hits, promotions for events connected to the annual Cherry Blossom Festival, and traffic/weather reports. The Cherry Blossom Festival runs from March 15 through April 16.
104.7 had been running a mix of Active Rock and Washington Capitals hockey since ending a rebroadcast of CHR “Hot 99.5” WIHT in January.