iHeart Launches Palm Beach Exclusive Wave

Wave 93.3 WRLX-HD2 West Palm Beach 92.7 WAVWAfter stunting all weekend with Christmas Music, iHeartMedia’s 93.3 W227CX North Palm Beach/92.1 WRLX-HD2 West Palm Beach has returned to Country as “Wave 93.3“.

The station is now being programmed separately from “Wave 92.7” WAVW Stuart/Port St. Lucie exclusively targeting the West Palm Beach market. The daytime airstaff remains identical on both stations with Bobby Bones in mornings, Heath West in middays, and Eric Hunter in afternoons, while Premium Choice content will be heard the rest of the day.

iHeartMedia West Palm Beach debuted the new WAVE 93.3, No. 1 for New Country, effective immediately.

WAVE 93.3 will broadcast the latest in Country music, including songs from artists such as Little Big Town, Sam Hunt, Jason Aldean, Carrie Underwood, Tim McGraw, Kenny Chesney, Thomas Rhett and others. The station will also feature The Bobby Bones Show and on-air personality Eric Hunter and others.

iHeartMedia West Palm Beach is a leading media outlet in the Palm Beach market and its content is available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service – with its more than a billion downloads and 100 million registered users.

LISTEN: Fans can listen to WAVE 93.3 on the radio or stream it via iHeartRadio: http://wave933.iheart.com/
 
QUOTE: “WAVE 93.3 is home to The Bobby Bones Show and today’s best in Country,” said Rad Messick, Senior Vice President of Programming for iHeartMedia’s South Florida Region. “We’re excited to bring the community a fresh choice for Country in the Palm Beaches.”

PROGRAMMING:
The Bobby Bones Show 6 – 10 a.m.
Heath West 10 a.m. – 3 p.m.
Eric Hunter 3 – 8 p.m.
Michael J. 8 p.m. – 12 a.m.

Original Report 3/29: iHeartMedia’s 93.3 W227CX North Palm Beach/92.1 WRLX-HD2 West Palm Beach has dropped its simulcast of Country “Wave 92.7” WAVW Stuart/Port St. Lucie and is now stunting with Christmas Music.

W227CX had begun simulcasting WAVW in January 2016 to give an in-market Country competitor to Alpha Media’s 103.1 WIRK. It never made much of any impact in the market, registering a mere 0.1 share in each of the last three PPM monthlies.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

2 Comments


  1. Give me a break! It’s the Lenten season, and an inappropriate time for Christmas music. We should be focusing on Jesus’ passion, death and resurrection instead. I don’t mind Christmas music from mid-summer to Christmas, but please not now.


  2. It’s just a stunt.

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