Classic Country Maverick Rides Into Escanaba MI

Maverick 106 106.3 WMXG EscanabaArmada Media has launched Classic Country “Maverick 106” 106.3 WMXG Stephenson/Escanaba MI.

As first reported by Northpine, the new format comes after a weekend of stunting with all-Elvis. WMXG had been simulcasting News/Talk 600 WCHT since Armanda Media began operating the station via LMA earlier this year. The company is in the process of acquiring WMXG from Escanaba License Corp. for $325,000.

The new Classic Country format flanks sister “102.5 The Moose” WCMM Gulliver with a playlist focusing on Country hits of the 1970s through 1990s.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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