iHeart Appoints New SVPs/Programming In Asheville & Greenville

iHeartMedia Layoffs 2017 Bo Matthews Britta BrodyIHeartMedia has appointed Kix Layton as SVP/Programming for its Greenville SC cluster and Brian Hall for Asheville NC.

Layton has programmed Country 100.5 WSSL since 2000 and also has been Program Director for Country 92.5 WESC. Hall has programmed News/Talk 570 WWNC and Liberal Talk “880 The Revolution” WPEK since 2002.

iHeartMedia announced today that Kix Layton has been named Senior Vice President of Programming for Greenville, effective immediately. iHeartMedia Greenville has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital – including My 102.5, Real Rock 104.9 – Man Up, WSSL 100.5, 92.5 WESC and sports talk station FOX Sports 1440 Greenville – and produces legendary marquee events including Acoustic Jam, Pickin’ in the Park, the Duke Energy Invention Convention and the annual Ellis and Bradley Turkey Fry to benefit Miracle Hill.

iHeartMedia has massive consumer reach and influence across multiple platforms and delivers more live programming than any other media company, and Layton will be responsible for all on-air and digital content and music programming.

“I am so excited to have Kix take over the Senior Vice President of Programming position in Greenville,” said Bill McMartin, Area President for iHeartMedia’s Asheville Greenville and Greensboro markets. “His broad experience in the market with all of our brands, especially WSSL 100.5 and 92.5 WESC, our huge country stations, is invaluable. Everybody on our team is excited to have him.”

Layton previously worked as the Program Director for 92.5 WESC, where he oversaw all on-air content and music programming. He also served as the Program Director for WSSL 100.5 for the past 17 years.

“I consider it an honor to be at the helm of country music in the Upstate of South Carolina and in Asheville, North Carolina,” said Layton. “Working with the team and community here in Greenville is going to be fun.”

iHeartMedia is a leading media outlet in the Greenville market and its content is available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service – with its more than a billion downloads and 100 million registered users.

—-

iHeartMedia announced today that Brian Hall has been named Senior Vice President of Programming for Asheville, North Carolina, effective immediately. iHeartMedia Asheville has a strong cross-platform presence and includes a number of iconic brands and franchises – both broadcast and digital – including News Radio 570 WWNC, 880 The Revolution, 97.7 The Brew, 99.9 Kiss Country, Star 104.3 and Rock 105.1 – and produces legendary marquee events including Kiss Country Guitar Jam and WWNC 90th Birthday Bash.

iHeartMedia has massive consumer reach and influence across multiple platforms and delivers more live programming than any other media company, and Hall will be responsible for spearheading the programming, promotions and digital strategies for all six stations in the Asheville market.

“Brian’s vast experience in Asheville will really help us continue to dominate the market in every format,” said Bill McMartin, Area President for iHeartMedia’s Asheville, Greenville and Greensboro markets. “We have an experienced team in Asheville who all have great respect for Brian and his ability to lead our programming efforts.”

“Brian’s expert leadership skills and market knowledge make him the perfect choice to lead the Asheville team,” said Meg Stevens, Executive Vice President of Programming for iHeartMedia’s Northeast Division. “We’re extremely excited to have him take the reins as our new Senior Vice President of Programming.”

Hall has worked in the iHeartMedia Asheville and Greenville markets for 15 years, most recently serving as Program Director for News Radio 570 WWNC and 880 The Revolution in Asheville and Fox Sports 1440 in Greenville, where he was responsible for all on-air content and sports play by play. His background also includes serving as a Local Sales Manager for iHeartMedia Asheville and an Affiliation Relations Director for Premiere Networks, where he spent seven years. Hall is a graduate of North Carolina State University.

“I am both honored and excited about this promotion,” said Hall. “We are one big family here at iHeartMedia Asheville. I’ve been blessed to have been with the company for twenty-two years and am looking forward to our continued growth in ratings and revenue.”

iHeartMedia has the number one reach of any media outlet in the Asheville market. Its radio brands and content are available across multiple platforms, including its broadcast stations; online via its branded digital sites; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service – with its more than a billion downloads and 100 million registered users.

Share This Post

Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

Leave a Reply