WHIN Flips To Adult Hits

1010 100.7 WHIN Tookie Bird NashvilleBrayden Madison Broadcasting has flipped suburban Nashville Country 1010 WHIN/100.7 W264CR Gallatin TN to Adult Hits.

Featuring a mix of current and classic hits targeting the northeastern side of the market, the station is trying to evoke the image of the former “Y107” WYHY and its Tookie Bird mascot. WHIN was acquired by Federated Media COO Tony Richards earlier this year as his second station in the the Nashville suburbs along with Classic Hits “Hippie Radio 94.5” WHPY-FM Bellevue, which serves the west side of town.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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