Univision Brings Zona MX Brand To Dallas With Focus On Banda

ZonaMX Zona MX 99.1 KFZO Denton Dallas BandaUnivision has relaunched Regional Mexican “La Jefa 99.1” KFZO Denton/Dallas as “Zona MX 99.1“.

Focusing on the Banda genre of Mexican music, the station lists Calibre 50, La Trakaloza de Monterrey, La Séptima Banda, Roberto Tapia, Larry Hernandez, and El Komander among core artists for the station. Maira ‘La Wera’ Torres and Jorge ‘El Paisa’ Ramirez will serve as on-air hosts for the new brand.

Univision began using the “Zona MX” brand for its Regional Mexican stations 101.9 KSCA Los Angeles and 103.5 KISF Las Vegas in March 2016. 107.9 KLLE Fresno CA followed suit a few months later.

KFZO rimshots the Dallas-Fort Worth market from the northwest. It registered a 0.2 share in each of the last three PPM monthlies.

Univision Dallas today announced the launch of a new format on its KFZO radio station—Zona MX 99.1 FM, bringing Dallas-area listeners the latest and best banda, a widely popular style of Regional Mexican music.

Zona MX is a music-intensive format and will offer fans hours of nonstop music throughout the day. DJs Maira Torres “La Wera” and Jorge Ramirez “El Paisa” will entertain listeners with hits by Banda MS and Julion Alvarez to the latest from their favorite artists Calibre 50, La Trakaloza de Monterrey, La Séptima Banda, Roberto Tapia, Larry Hernandez, El Komander and more.

“Univision consistently brings its audience what is at the cutting edge of music and audio content. Zona MX is an innovative approach to banda and is the kind of Regional Mexican station that fans in Dallas – Ft. Worth deserve,” said Mark Masepohl, senior vice president and general manager for Univision Dallas.

Zona MX will be the destination for DFW banda radio listeners as it becomes home to the Regional Mexican format, providing its audience an upbeat blend of corridos, cumbias and ballads popular with diverse audiences and across generations.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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