Natalia Soniak Adds WPTE Programming Duties

94.9 The Point WPTE Virginia Beach NorfolkEntercom Hot AC “94.9 The Point” WPTE Virginia Beach/Norfolk VA has appointed Natalia Soniak as Program Director.

Soniak has programmed sister Rhythmic CHR “Z104” 104.5 WNVZ Norfolk since August 2014 and will retain those duties as well. In addition to her programming duties, Soniak hosts middays at WNVZ and CHR “98 PXY” 97.9 WPXY Rochester NY and nights at AC “101.3 2WD” WWDE Hampton/Norfolk. Prior to taking on the programming duties at WNVZ, she served as Music Director and night host at WPTE.

She takes the WPTE programming reins from Barry McKay who exits the cluster after 15 years. McKay had also voicetracked for Entercom in Greenville SC and Rochester NY.

Entercom Norfolk announced that Z104 (WNVZ-FM) Program Director, Natalia Soniak is the new Program Director for 94.9 The Point (WPTE-FM) effective immediately. In her new role, Natalia will oversee the music selections and overall direction of the station, while continuing her role as Program Director for Z104.

“Natalia is one of our great leaders and talents, and we are delighted that she will be taking on the extra responsibilities of the 94.9 The Point,” said Bennett Zier, Vice President and Market Manager, Entercom Norfolk.

“Entercom Norfolk is one of Entercom’s great radio clusters and I am delighted to be taking on WPTE and working with such a great team,” said Natalia Soniak.

Natalia has over 14 years of industry knowledge and experience. Prior to her appointment, Natalia has successfully programed Z104 for over 3 years. Natalia completed her Bachelor’s degree from Christopher Newport University in Newport News, Virginia.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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