Radio 102.3 Portland Revamps As Alt 102.3 With Woody Show

Alt 102.3 Radio K272EL Portland KKRZ-HD2 Woody ShowiHeartMedia Alternative “Radio 102.3” K272EL/KKRZ-HD2 Portland has relaunched as “Alt 102.3” as it adds the syndicated Woody Show for mornings.

Positioned as “Portland’s New Alternative”, the move once again places K272EL up against Entercom’s 94.7 KNRK. After launching as “Radio 102.3in September 2013, the station gradually shifted to a gold based playlist.

The station becomes the second in two days to announce the pick-up of the Woody Show for mornings. The Los Angeles based program adds Portland to its affiliates in Albuquerque and St. Louis.

K272EL registered a 0.5 share in the July 2017 Nielsen Audio ratings, while KNRK held a 3.6 share.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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