iHeartMedia Alternative “Radio 102.3” K272EL/KKRZ-HD2 Portland has relaunched as “Alt 102.3” as it adds the syndicated Woody Show for mornings.
Positioned as “Portland’s New Alternative”, the move once again places K272EL up against Entercom’s 94.7 KNRK. After launching as “Radio 102.3” in September 2013, the station gradually shifted to a gold based playlist.
The station becomes the second in two days to announce the pick-up of the Woody Show for mornings. The Los Angeles based program adds Portland to its affiliates in Albuquerque and St. Louis.
K272EL registered a 0.5 share in the July 2017 Nielsen Audio ratings, while KNRK held a 3.6 share.