Ballard joins WNOH from similar duties at sister Rock “TK 101” 101.5 WTKX Pensacola FL. He also programmed Classic Rock “96.1 The Rocket” WRKH Mobile AL and Rock “103.7 The Fox” WFFX Hattiesburg MS. He previously worked on-air at “98 Rock” 97.9 WXTB Tampa.
iHeartMedia Norfolk announced today that Brett Ballard has been named Program Director and Afternoon Drive Host for ALT 105.3, Hampton Roads Alternative Rock, effective immediately. iHeartMedia Norfolk has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing more than four stations comprised of all music formats.
iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Program Director, Brett will be responsible for the day-to-day operations of the station’s music programming and for all the station’s imaging and branding, as well as hosting the Afternoon Drive show. He will report to Tias Schuster, Senior Vice President of Programming for iHeartMedia Norfolk.
“After the successful launch of Hampton Roads Alternative Rock Station ALT 105.3, we knew that this station needed one of the best programmers to take the helm,” said Angel Brown, Market President for iHeartMedia Norfolk. “I had the privilege of working in the same market as Brett Ballard and knew of his ability as a dynamic Rock programmer. We look forward to welcoming him to the Norfolk team and having the privilege of working alongside him as we continue to give Hampton Roads a better choice with ALT 105.3.
“Our domination of Alternative Rock in Hampton Roads is further taking shape,” said Schuster. “Brett is one of the strongest Rock programmers in the audio space. He lives the lifestyle and has the cool scars to prove it. He’s a strategic thinker with a weird thought process that is perfect for the ALT audience. I am very excited to have him in market and on-air!”
Brett Ballard joins the Norfolk Market from WTKX in Mobile, Alabama, where he most recently served as the Program Director. He also programmed WRKH in Mobile, Alabama and WFFX in Hattiesburg, Mississippi for iHeartMedia. He began his career in Tampa Bay at WXTB with iHeartMedia.
“I’m looking forward to the incredible opportunity to lead the new ALT 105.3 and work with some of the best in the industry,” said Ballard. “I’m grateful to the Mobile team for their support over the last few years, and am excited to join the iHeart team in Norfolk.”
iHeartMedia is the leading media outlet in the Norfolk market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, the leading all-in-one streaming music and live radio service – with more than 1.4 billion app downloads and 100 million registered users.