WICO Helps Expand La Raza To Salisbury

La Raza 1320 WICO SalisburyThe Voice Radio Network closed on its $50,000 purchase of News/Talk 1320 WICO Salisbury MD from Rothschild Broadcasting.

Voice immediately flipped the station to Regional Mexican “La Raza” as a simulcast of 900 WJWL/W262BF Georgetown DE. WICO had been the heritage News/Talker in the Salisbury/Ocean City MD market but in recent years had faced increased competition from iHeartMedia’s all-syndicated 1470 WJDY and a pair of FM Talkers targeting Southern Delaware.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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