Cumulus Myrtle Beach Fined $58,000 For Public File Violations

Cumulus Media Westwood One Mary BernerAfter being fined $20,000 in December for EEO violations at its five stations in the Myrtle Beach SC market, Cumulus Media has been fined an additional $58,000 for failing to retain all required documentation in those station’s public inspection files.

Urban AC “98.5 Kiss-FM” WDAI Pawleys Island, Sports “100.3 The Team” WSEA Atlantic Beach, Classic Hits “Sunny 103.1” WSYN-FM Surfside Beach, and Sports “Fox Sports 1050” WRWM (formerly WHSC) Conway were each fined $12,000 for missing issues/programs list for many quarters between 2003 and 2010. Due to staff and computer changes Cumulus said in its most recent license renewal that “no one employed at the station or available to the licensee who has knowledge of the reports prepared for the early years of the term – prior to 2008” they were unable to locate any documentation regarding the programming carried during those years that dealt with issues of local concern, while the 2008-2010 reports were recreated. The base penalty was $10,000 for the missing reports, with an additional $2000 added for doing so “only in the context of the question contained in its license renewal application that compelled such disclosure.” With its next license renewal set to take place in August 2019, the agency intends to review the stations compliance with the rules and take further actions if warranted at that time.

A fifth station, Country “106.5 Nash-FM” WLFF Conway, was fined only the base $10,000 penalty. WLFF will have its license renewal granted “by separate action upon the conclusion of this forfeiture proceeding if there are no issues other than the apparent violation that would preclude grant of the application”.

The same five stations were docked a total of $20,000 in December for repeated EEO violations in the public files.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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