The move marks a return to the company for Bell as he previously programmed for the company in Memphis, Miami, New Orleans, New York. He most recently served as Operations Manager for Urban One’s Detroit cluster until his exit last September.
iHeartMedia announced today that Nate Bell has been named Program Director of 97.9 WJLB, Detroit’s Hip-Hop & R&B, and Mix 92.3, Detroit’s R&B and Throwbacks, effective immediately. iHeartMedia Detroit has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing six stations comprised of music, talk and news formats.
iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Program Director, Bell will be responsible for day-to-day programming oversight of 97.9 WJLB and Mix 92.3. He will report to Tony Travatto, Regional Senior Vice President of Programming for iHeartMedia Detroit.
“We are so excited to have Nate back in our Urban programming brain trust,” said Doc Wynter, Executive Vice President of Urban/Hip-Hop Programming Strategy for iHeartMedia’s National Programming Group. “He was missed, but it was destiny for him to come back to iHeartMedia. Things are about to heat up in Detroit!”
“Nate is awesome,” said Travatto. “He is one of the top Urban programming minds in the business and has unique knowledge of the Detroit market. Adding him to our team will undoubtedly help our listenership and advertisers.”
Bell most recently served as Operations Manager and Program Director for WGPR-FM, WDMK-FM and WPZR-FM in Detroit. He has also held programming roles in cities including New York, New Orleans, and Memphis as well as with iHeartMedia in Miami.
“I’m really excited to return to iHeartMedia,” said Bell. “Being able to work with these two iconic Detroit brands is something I look forward to.”