Higgs Multimedia Acquires Waycross Trio

105.1 WKUB WaycrossHiggs Multimedia Group has agreed to purchase Mattox Broadcasting’s three stations in Waycross GA for $1.4 million.

Included in the purchase are Hot AC 97.7 WWUF Waycross, Country 105.1 WKUB Blackshear, and Classic Hits “Kool 107.1” WSGT Patterson.

Higgs Multimedia Group owner John Higgs also owns Broadcast South which owns seven and leases two stations in Georgia. Guest Technology LLC represented Mattox Broadcasting in the deal.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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