iHeartMedia has promoted Aaron Hyland to Market President for its Baltimore cluster.
Hyland has worked in the Washington DC market for iHeart as Vice President and later Senior Vice President of Sales since 2012. He previously served as a Market Manager for Cumulus Media in Fort Walton Beach FL and Hudson Valley NY and for iHeart/Clear Channel as a Sales Manager in Albany NY and St. Louis.
iHeartMedia announced today that it has elevated the role of 19-year media veteran Aaron Hyland to Market President of iHeartMedia Baltimore. Baltimore has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — including WPOC-FM, WZFT-FM, WQSR-FM and WCAO-AM.
iHeartMedia has massive consumer reach and influence across multiple platforms and delivers more live programming than any other media company, and Hyland will be responsible for overseeing the Baltimore market’s programming, advertising and operations across its multiple platforms. He will also continue to oversee Sales for the Washington, DC Region as Regional Senior Vice President. Hyland will continue to report into Michael Preacher, Region President, iHeartMedia.
“We’re thrilled Aaron will be leading our Baltimore team, working closely with our key advertisers and partners on developing effective opportunities to reach their consumers through our unmatched assets,” said Preacher. “Aaron has built a very positive and successful culture for iHeartMedia in Washington, DC and I’m excited that he will now be leading all aspects of Baltimore’s operations. His experience and familiarity in Baltimore make him the perfect choice.”
“iHeartMedia Baltimore has a strong presence in the market and throughout the community, with an amazing programming lineup including the Laurie DeYoung Show and the Kane Show,” said Hyland. “I’m excited to be joining this solid team here and having the opportunity to further grow these incredible brands.”