Cumulus Appoints Aaron Criswell As Shreveport Market Manager

Cumulus Media Westwood One Mary BernerCumulus Media has hired Aaron Criswell as VP/Market Manager for its five station cluster in Shreveport LA.

Criswell comes from the same position at Adams Radio Group’s Las Cruces NM cluster. He has also served as Senior Media Consultant and Senior Marketing Manager for CBS Radio Sacramento, Senior Marketing Manager for Cumulus San Francisco, and Market Manager for Mapleton Communications San Luis Obispo.

Cumulus Media announces that it has appointed 18-year media industry professional Aaron Criswell as Vice President and Market Manager of Cumulus Media-Shreveport/Bossier City, LA. Criswell will lead Cumulus Media’s five-station cluster, which includes: KRMD-AM/The Ticket Sports Radio; Urban Contemporary-formatted 99.7 KMJJ-FM; Hot AC station Q97.3/KQHN-FM; Urban AC station Magic 102.9/KVMA-FM; and KRMD Country 101.1 FM.
 
Criswell joins Cumulus from Adams Radio Group, where he was Vice President/General Manager for its Las Cruces, NM, stations. Prior to that, he was Senior Media Consultant and Senior Marketing Manager for CBS Radio in Sacramento, CA, and General Manager/Market Manager for Mapleton Communications in San Luis Obispo, CA. Criswell was also formerly Senior Marketing Manager for Cumulus Media-San Francisco, CA. He began his career as Senior Broadcast Media Buyer for Young & Rubicam/Media Edge in San Francisco, CA. Criswell holds a B.A. degree in Communications from San Diego State University.

Mark Sullivan, Regional Vice President, Cumulus Media, said: “We’re really enthused about Aaron joining our team. I’m looking forward to working directly with him and extending his long track record of success!” 
 
Criswell said: “I am excited for the opportunity to lead the Shreveport-Bossier City cluster for Cumulus. Based on past experiences and industry knowledge, I look forward to implementing a strategic plan to maximize ratings and revenue results. The opportunity to work alongside Mark Sullivan, Bob Walker and Mary Berner is just icing on the King Cake.”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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