Steve Bearance Joins Alpha Media As Louisville Market Manager

Alpha Media Digity San Jose West Palm Beach New BernAlpha Media has appointed Steve Bearance as Senior Vice President and Market Manager for its Louisville KY cluster.

Bearance joins Alpha Media after spending the past nine years as a VP/Market Manager for Cumulus Media first in Lexington KY and then for the past six years in Buffalo NY. He fills the position held since May 2016 by Bill Gentry.

Alpha Media, Louisville, KY, names Steve Bearance, Senior Vice President and Market Manager.

Steve was previously the Vice President/Market Manager for Cumulus Media in Buffalo, NY. He brings with him experience in advertising, integrated marketing solutions, events, and sponsorship working through and with local, regional, and national advertising brands. Prior to his role in Buffalo, NY; Steve was Vice President/Market Manager for Cumulus Broadcasting in Lexington, KY.

Alpha Media, Executive Vice President, Eastern Region, Bill McElveen commented on the announcement, “We are delighted to welcome Steve to the Alpha family. He’s a bright, committed local broadcaster and we know he’s going to bring new energy and creativity to our great Louisville stations.”

“I couldn’t be more excited for the opportunity to join the leadership team at Alpha Media and look forward to getting my family back to the great state of Kentucky. I want to specifically thank Bob Proffitt and Bill McElveen for giving me this opportunity to continue my personal and professional growth,” remarked Bearance.

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