WDRK Relaunches As Converge Radio

Blugold Converge Radio WDRK Eau ClaireTwo years after being donated and relaunching 99.9 WDRK Cornell WI, University Wisconsin-Eau Claire Foundation has rebranded its student-run AAA “Blugold Radio“.

Now branding as “Converge Radio“, the station was originally planning to rebrand as “Verge Radio”, but tweaked after some public feedback stating “it was not quite as descriptive of who we are as we’d like”. The name change was conceived to “better reflect a connection with local communities” and not just the student population.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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