Walnut Radio Acquires Omaha AM Pair From Salem
The stations will be purchased by Walnut Radio affiliate Hickory Radio with Salem licensing the Word and Answer brands to the company. The stations will join Walnut’s Oldies “Boomer Radio” 1490 KOMJ/104.1 K281CJ Omaha in Walnut’s local cluster.
-Salem Media Group (NASDAQ: SALM) announced today it has signed an agreement to sell KCRO-AM (660), KOTK-AM (1420), and affiliated translators to Hickory Radio. Hickory is an affiliate of Walnut Radio, who will manage the radio stations on behalf of Hickory. For listeners, programmers and advertisers, the transition from Salem to Walnut/Hickory will be somewhat imperceptible. Both radio stations will remain in their present formats and retain their current program line-ups. Salem is licensing the use of the brand names ?The Word? and ?The Answer? in Omaha, Nebraska to Hickory/Walnut so that the stations will maintain their program integrity and brand equity.
Walnut Radio President Steve Seline said: ?We are glad to be adding these popular and historic stations to the Walnut family. We believe in the Greater Omaha area and have continued to put our money into local stations with the intent to both serve the area with our programming and to give our employees greater opportunities in their home towns.?
?We are thrilled to put these radio stations in the capable hands of Walnut Radio; a broadcaster with deep roots in the area and with a commitment to maintain the quality of broadcast our ministry partners, advertisers and listeners have come to expect,? said Dave Santrella, Salem?s President of Broadcast Media.