After spending the past year as Program Director of AC 102.7 WGNI and Classic Rock “94.5 The Hawk” WKXS Wilmington NC, Cumulus Media is transferring Steve McKay to Columbia SC to program AC “B106.7” WTCB and Classic Hits 98.5 WOMG.
McKay previously programmed Entercom Hot AC “94.9 The Point” WPTE Norfolk from 2002-2006 and Greater Media Rhythmic Oldies “95.7 Jammin’ Gold” WEJM Philadelphia in 1999-2000. as well as CHR’s 93.5 WSBG Stroudsburg and 97.1 WBHT Wilkes-Barre PA during his career.
He fills the opening created by the exit of Operations Manager Brent Johnson earlier this month. The host of the University of South Carolina game coverage, Johnson also hosted mornings at WTCB for the past 22 years and a midday talk show on Sports “107.5 The Game” WNKT.
CUMULUS MEDIA announces that it has appointed Steve McKay as Program Director for Adult Contemporary station WTCB-FM/B106.7 and Classic Hits station 98.5 WOMG-FM/ in Columbia, SC. McKay moves to Columbia from Wilmington, NC, where he was Program Director for CUMULUS MEDIA’s AC-formatted WGNI-FM/102.7 GNI and Classic Rocker WKXS-FM/94.5 The Hawk.
McKay joined CUMULUS MEDIA last July, bringing to the company over two decades of visionary radio programming experience resulting in top ratings and revenue performance, including Program Director positions at WPTE-FM in Norfolk, VA; WBHT-FM in Scranton, PA and WEJM-FM in Philadelphia, PA. He is also a seasoned radio personality and was most recently on-air at the Jersey Shore’s heritage station, WJRZ-FM.
Rick Prusator, Vice President/Market Manager, CUMULUS MEDIA-Columbia, says: “Steve McKay’s experience in our formats on WTCB and WOMG has delivered top ratings and revenues for the radio stations he has guided and his addition to our already great team in Columbia will bring immediate results. Steve’s commitment to creating greater listener experiences and coaching his team to help them be their best is why I think he is the perfect leader to guide our team at this time.”
McKay said: “I’m excited to be taking this next step in my Cumulus career. Columbia has a rich history of great radio, and I’m looking forward to joining Rick Prusator and the Cumulus Columbia team to create exciting, entertaining radio for our listeners, and high value for our advertisers. I want to thank Mike McVay, John Dimick and Emily Bolden for their continued support. I would be remiss if I didn’t thank my Cumulus Wilmington family for a great year of success.”