SBS Takes El Terrible Into Syndication

SBS Spanish Broadcasting SystemsSpanish Broadcasting System’s AIRE Radio Networks has announced the launch of “Al Aire Con El Terrible” into national syndication.

Hosted by Terry ‘El Terrible’ Cortez, Kristel ‘La Kristy’ Yañez, and Johnny ‘El Perro’ Orta, the show joined the company’s “La Ley 107.9” WLEY Aurora/Chicago IL in 2014. Last summer the show relocated to “La Raza 97.9” KLAX East Los Angeles while being syndicated internally back to Chicago and “93.3 La Raza” KRZZ San Francisco. The trio previously were parts of the cast of the syndicated Piolin show from 2001-2013.

AIRE Radio Networks, the largest minority certified Spanish Language radio network in the country and the official radio network of Spanish Broadcasting System, Inc. (“SBS”) (OTCQB: SBSAA), announced today the launch of its syndication for the highly rated morning program “Al Aire Con El Terrible”.

“Amplifying our portfolio with compelling and engaging programming that are relatable to the lifestyle and interests of all U.S. Hispanic consumers is the core of our business,” said Elisa Torres, EVP, National and Network. “Al Aire Con El Terrible” has been a success in major Hispanic markets with dense Mexican populations. We’re excited to broaden the reach of the immersive content of the show to other communities that share the same interests.”

“Al Aire Con El Terrible” morning show can be heard on SBS owned and operated radio stations such as 97.9FM La Raza KLAX Los Angeles, 93.3FM La Raza KRZZ San Francisco/San Jose and La Ley 107.9FM WLEY Chicago. The show is continuing to expand its footprint and is available nationwide airing on stations in various cities throughout the country such as Kentucky, Memphis and Tyler amongst others.

The program, which is pioneered by one of the most influential and popular Latin radio personalities, Alberto “El Terrible” Cortez, includes a variety of segments that connect with Hispanic consumers such as community highlights, international news, celebrity gossip and jokes making it a staple within the morning drive.

“Al Aire Con El Terrible” is currently ranked in the Top 5 for HA18-49 M-F 6a-10a in Los Angeles, San Francisco and Chicago

For all syndication inquiries and details, contact Blanca Navas, Vice President, Affiliate Sales at bnavas@aireradionetworks.com

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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