Adams Radio Group rebranded Variety Hits “99.9 Hank-FM” WANK Lafayette/Tallahassee FL as “Tally 99.9” WXTY at 5:00 this afternoon.
As explained in our August 24 Domain Insight, the “Hank” branding was a reference to former owner and General Manager Hank Kestenbaum, though current Market Manager Jason Lamp stated in press release that, “We believe that Tally 99.9 better positions our station as the at work station. The Hank-FM brand created confusion with the listener. The refreshed music is truly the best in the market.”
The company has also revamped the on-air lineup at CHR “Hot 104.9” WHTF Havana/Tallahassee as it adds the syndicated Brooke & Jubal for mornings. Current morning hosts Alex Summers and Brian O’Conner will move to middays and nights respectively.