Lou Bennett To Program WRBO Memphis

103.5 WRBO MemphisCumulus Media Urban AC 103.5 WRBO Como MS/Memphis TN has appointed Lou Bennett as its new Program Director.

Bennett joins Cumulus from the Operations Manager role at Elite Radio Group in Natchitoches LA where he also programmed Urban AC “My 92.3” 1450 KNOC/92.3 K222AO. He previously programmed Urban “Coast 97.3” WMNX and Urban AC “Kiss 94.5” WKXS Wilmington NC for Cumulus.

CUMULUS MEDIA announces that it has appointed Lou Bennett as Program Director for Memphis’ Best Mix of R&B, 103.5 WRBO-FM. Bennett is a 20-year Urban radio programming specialist and 30-year radio broadcasting veteran who joins CUMULUS MEDIA-Memphis from Elite Radio Group in Natchitoches, LA, where he was Director of Operations/Program Director/Brand Manager. Prior to that, Bennett was Program Director for CUMULUS MEDIA-Wilmington, NC, stations WMNX Coast 97.3 and WKXS KISS 94.5.

Morgan Bohannon, Vice President/Market Manager, CUMULUS MEDIA-Memphis, said: “Lou has the experience to be uniquely qualified as the next leader of the number one Urban A/C in Memphis. We could not be happier to have him joining the Cumulus Memphis team. He’ll be a great addition.”

Danni Bruns, Operations Manager, CUMULUS MEDIA-Memphis, said: “We are exhilarated to have Lou as our newest team member at Cumulus-Memphis. WRBO was built on Soul just like our unique city and Lou has the exact Soul we need to keep 103.5 WRBO a powerhouse on the air, as well as in the community. I look forward to watching him grow WRBO’s ratings and plant his feet in The Bluff City.”

Bennett said: “I am beyond thrilled to join the Cumulus-Memphis family! After meeting with the amazing down-to-earth staff, I already feel right at home. I’m grateful to VP/Market Manager Morgan Bohannon, Ops Manager Danni Bruns, VP/Urban Formats Ken Johnson, VP/Programming-Operations John Dimick, and EVP/Content & Programming Mike McVay, for not only the opportunity to program such a great station as WRBO-Memphis, but also for the opportunity to work with these amazing programming minds to continue moving this unique brand forward and growing the audience. I can’t wait to get started!”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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