Westwood One Takes Over Ad Sales For AP News Network
Cumulus Media’s Westwood One has announced that it has taken over as advertising sales representative for The Associated Press’ shortform news network.
Westwood One will handle representation for the AP’s bartered breaking news wire service, photos, video, web content, sports scores, datasets, and audio bites. The company is also planning to expand its barter services next year including the Presidential Campaign Kit.
Westwood One, the largest audio network in the U.S., has formed a collaboration with The Associated Press’ (AP) shortform news network for ad sales representation of their bartered breaking news wire service, photos, video, web content, sports scores, datasets, audio bites, and more. AP, already on some of the biggest stations in the country, offers audio news services for broadcast, podcast, or live stream. AP is expanding its barter services in 2019, including its popular Presidential Campaign Kit.
“AP is very pleased to have our diverse content set and affiliate list represented by Westwood One in the advertising marketplace. Westwood One has a rich history of providing consumers relevant news talk, entertainment and sports programming.” said Michael Fabiano, Vice President of Local Media for The Associated Press.
Charles Steinhauer, Westwood One’s COO, added “Westwood One has had a long relationship with the AP, and with our entry into the short duration ad market they were a natural partner.”
Established in 1846, The Associated Press is an independent, not-for-profit news cooperative headquartered in New York City, with teams in 263 global locations and in all 50 U.S. states. AP provides content and services to help engage audiences worldwide — working with companies of all types, from broadcasters to brands — and has garnered a collective 52 Pulitzer Prizes
Stations interested in learning more about AP shortform barter can contact AP’s Paul Memoli at email@example.com or (212) 621-6923.