Alpha Launches 94.9 The Palm Columbia

94.9 The Palm ESPN Columbia 1230 WOICAfter stunting all weekend with a loop of Robert Plant’s “29 Palms”, Alpha Media has indeed flipped Sports “ESPN Columbia” 1230 WOIC/94.9 W235CH St. Matthews SC to AAA as “94.9 The Palm“.

The station is listing The Wallflowers, Tom Petty, Counting Crows, Duran Duran, Bruce Springsteen, Imagine Dragons, Van Morrison, Ray LaMontagne, Dave Matthews, and The Avett Brothers as core artists.

Original Report 9/30: Alpha Media has pulled the plug on Sports “ESPN Columbia” 1230 WOIC/94.9 W235CH St. Matthews SC and is now looping Robert Plant’s “29 Palms” as “94.9 The Palm“.

The “Palm” identity and AAA format were previously utilized by 92.1 WWNU from 2012-2016. The station’s new website indicates that format and a “True to the Music” positioning are forthcoming.

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