Is iHeart Preparing A Rochester Mixup?

Mix 100.5 WDVI Rochester Elvis Duran Kiss 106.7 WKGSiHeartMedia has added a second all-Christmas station to its Rochester NY cluster as Hot AC “Mix 100.5” WDVI Rochester joined rimshot AC “Sunny 102.3” WVOR Canandaigua in the seasonal format.

Is a format change in the offering for WDVI after the holidays? At minimum it will need to add a new morning show as the Elvis Duran Show has moved to co-owned CHR “Kiss 106.7” WKGS Irondequoit replacing Brooke & Jubal. WDVI and WKGS both have been struggling in the ratings as WDVI has dropped from a 3.8 in the Winter to a 2.5 share in the Summer Nielsen Audio ratings, while WKGS followed with a 2.4. Entercom’s competing CHR “98 PXY” 97.9 WPXY held a 5.0.

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