WWYL Binghamton Revamps As Kiss 104.1
Townsquare Media rebranded CHR “Wild 104.1” WWYL Chenango Bridge/Binghamton NY as “Kiss 104.1” this morning.
Despite what was reported elsewhere there was no format change accompanying the change as the station retains its current intensive playlist. The existing airstaff remains in place with the syndicated Kidd Kraddick morning show, JJ Franiak in middays, Joshua B in afternoons, and Pop Crush Nights with Kayla Thomas in evenings.
WWYL is positioning itself as “Binghamton’s Hit Music Station” as it continues in a three way battle with iHeartMedia’s “Now 105.7” WBNW-FM and GM Broadcasting’s “Magic 101.7” WLTB for the mainstream CHR audience in the Binghamton market.