Entercom Appoints Kim Martinez As Portland SVP/Market Manager
Entercom Vice President of Digital Sales Kim Martinez has been promoted to Senior Vice President and Market Manager for its Portland cluster.
Previously based in Seattle, Martinez has been with Entercom since 2010 serving as General Sales Manager there until September 2013 when she moved over to the then newly launched Smart Reach Digital platform in multiple roles including Regional Sales Director and Director of Sales before taking on the VP/Digital Sales title following Entercom’s acquisition of CBS Radio.
Martinez takes the position most recently held by Bill Ashenden who has exited the company.
Entercom, the #1 creator of live, original, local audio content in the United States, today named Kim Martinez to the role of Senior Vice President and Market Manager for Entercom Portland, effective immediately. In this role, Martinez will oversee 105.1 The Buzz (KRSK-FM), 1080 The Fan (KFXX-AM), 910 ESPN (KMTT-AM), 92.3 KGON (KGON-FM), 94/7 Alternative Portland (KNRK-FM), 94/7 Too (KNRK-HD2), 97.1 Charlie (KYCH-FM), 99.5 The Wolf (KWJJ-FM) and Waterfront Blues Radio (KGON-HD2) in Portland, OR. Martinez most recently served as Vice President of Digital Sales at Entercom.
“We have great talent within our company and we are proud to promote from within,” said Doug Abernethy, Regional President, Entercom. “Kim is a skilled leader and we are confident that her team will benefit from her passion, vision, leadership and drive.”
“It is such a great time to be in radio, the number one reach medium in the U.S.,” said Martinez. “I’m looking forward to joining this team and to be associated with these incredible brands that make a positive impact on the Portland community every day.”
Martinez is an industry veteran with over 20 years of experience. Prior to her role as Vice President of Digital Sales, Martinez helped launch SmartReach Digital in 2014 for Entercom. Previously, Martinez served as General Sales Manager for Entercom Seattle.