American Media Investments has flipped Hot AC “Star 104.3” KCAR-FM Baxter Springs KS/Joplin MO to 1980s based Classic Hits “The Rewind on 104.3“.
The change, which took place on February 1, pits KCAR-FM up against Zimmer Radio’s “Classic Hits 93.9” KJMK Webb City. KCAR-FM’s new branding matches similar branding utilized by the company’s “The Rewind on 95.1” KEWL New Boston TX.