Breeze Goes Away Magically In Twin Falls
Iliad Media Group has completed the transition of Soft AC “95.1 The Breeze” K236BS/KYUN-HD3 Twin Falls ID to Classic Hits with the rebranding of the station as “Magic 95.1“.
The station began its transition last summer when it repositioned as “Pop, Soul, Rock & Roll” with its playlist now focusing on hits of the late 60s through early 80s. The move positions K236BS up against Townsquare Media Classic Hits “Kool 96.5” KLIX. KLIX held a 4.8 share in the Fall 2018 Nielsen Audio ratings compared to K236BS’ 0.8 share.