Marc Sherman Named Regional SVP/Programming For iHeartMedia New Orleans & Baton Rouge
iHeartMedia Houston VP/Programming and AC “Sunny 99.1” KODA Program Director Marc Sherman is adding new duties as Regional Senior VP of Programming overseeing the company’s stations in New Orleans and Baton Rouge.
Sherman has been with KODA since 1991 and has served as Program Director since 1996. He added the Houston VP/Programming duties in 2008. In his new position, Sherman will oversee the programming strategies for the company’s fourteen stations in the two Louisiana markets. He will continue to serve in his current positions in Houston as well.
iHeartMedia announced today that Marc Sherman has been named Regional Senior Vice President of Programming for the New Orleans and Baton Rouge market, effective immediately. iHeartMedia New Orleans and Baton Rouge has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing more than 14 stations comprised of music, talk and news formats.
iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Regional Senior Vice President of Programming, Sherman will be responsible for the development of local programming strategies, including overseeing on-air content, digital strategy, music programming and on-air personalities. Sherman will report to Eddie Martiny, Region President of HeartMedia Houston, New Orleans and Baton Rouge.
“I’m excited to expand Marc’s programming expertise to the New Orleans and Baton Rouge markets,” said Martiny. “I have had the pleasure of working with Marc for over 15 years and he is not only a brilliant programmer but an excellent leader. New Orleans and Baton Rouge are in good hands.”
Sherman joins the New Orleans and Baton Rouge markets from iHeartMedia Houston, where he served as Senior Vice President of Programming. In addition, he served over 20 years as Program Director for Sunny 99.1 and oversees programming for iHeartMedia Houston’s market 94.5 The Buzz, 93.7 The Beat, AM 740 KTRH, SportsTalk 790 and AM 950 KPRC. He began his career at WJET Radio with Jet Broadcasting and is a graduate of Clarion University of Pennsylvania.
“A heartfelt thank you to iHeartMedia New Orleans and Baton Rouge for bringing this tremendous opportunity my way. I’m stoked at the opportunity to collaborate with Bob Murphy and his outstanding teams in New Orleans and Baton Rouge on a regular basis.” said Sherman.