WMCR Flips To AC As The Breeze And Then The Wave

101.1 The Wave Breeze 1600 WMCR OneidaEarlier this month Towercast Media flipped Variety 1600 WMCR/101.1 W266DJ Oneida NY to AC as “101.1 The Breeze“.

For reasons that can likely be inferred the station has quickly rebranded once again as “101.1 The Wave“. The station, which serves the area between Syracuse and Utica, is being led by Program Director/morning host Gary Dunes. Brian Ocean is hosting middays from 10am-3pm, Dave Laird 3-7pm, and James Gage 7pm-12am. The new format is being positioned as “Pop Rock Favorites” with a broad library from the 1970s through now.

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