KYW Gets Logo And Jingle Refresh
Entercom continues the brand refresh of its All News radio properties with a new logo and jingle package for 1060 KYW Philadelphia.
Replacing its iconic Westinghouse-era logo with a softer lowercase logo that deemphasizes the AM frequency, the move is to “reflect its multiplatform growth and evolution”. The station partnered with musical arranger and Philadelphia native Larry Gold to modernize the station’s jingle package. Actress Deidre Goodwin will be the new imaging voice of the station.
The refresh of KYW’s brand identity follows a similar move at KCBS San Francisco.
Entercom, a leading media and entertainment company and one of the two largest radio broadcasters in the U.S., unveiled a brand refresh initiative for iconic Philadelphia station KYW Newsradio (KYW-AM). The news station, which has been serving the region with “All News, and All that Matters to You” for 53 years, unveiled a bold new logo and brand identity to reflect its multiplatform growth and evolution. As part of the refresh, the station, in partnership with legendary arranger and Philadelphia native Larry Gold, introduced a modern update to its beloved jingle.
“KYW Newsradio has evolved into a modern news organization serving a wide range of listeners across various platforms and we are proud to introduce visual and audio enhancements that reflect who the station is today,” said David Yadgaroff, Senior Vice President and Market Manager, Entercom Philadelphia. “The station is a local treasure that remains an integral part of the city and to honor those roots, we worked with hometown artists to capture its essence and develop the refreshed brand identity. Everyone in town sings our jingle and we’re thrilled to introduce this new contemporary sound.”
To capture the station’s unique sound and revamp the iconic musical branding, KYW worked with Larry Gold, who has worked with The Roots, Jay-Z, and John Legend, among others. The KYW Newsradio “anthem,” featuring local string musicians, was recorded in Center City Philadelphia and produced by Man Made Music, who has worked with iconic brands like Nissan, NBC, Paramount and The Coca-Cola Company. Accomplished film and stage actress Deidre Goodwin will be the voice of the station.
“I’m a local boy. The roots of Philadelphia are hard to lose, and KYW is part of my roots,” said Gold.