Cumulus Media Appoints New Market Managers In Charleston & Savannah

Cumulus Media 2018 Mary BernerCumulus Media has transferred Savannah GA VP/Market Manager Eric Mastel to Charleston SC, while hiring Gigi South to lead its Savannah cluster.

Mastel has led Cumulus Savannah since 2011. He previous led Entercom Norfolk VA from 1998 through 2003 and served as President of Max Media from 2004 through 2011. Mastel fills the opening created by the passing of Sherry Dollar in July.

Succeeding Mastel in Savannah is Gigi South. South joins Cumulus from Mississippi Broadcasters’ Meridian MS cluster which she has led since November 2018. It marks a return to the market for her as she was VP/GM of Alpha Media’s cluster from 2013 through 2018 while serving on the boards of the Georgia and South Carolina Broadcasters Associations. South has also served as GM for Citadel Broadcasting in Birmingham and Clear Channel in Tuscaloosa AL.

CUMULUS MEDIA announces that it has appointed 30-year radio broadcasting executive Eric Mastel as Vice President/Market Manager for Cumulus Charleston, SC. Mastel moves to Charleston from Savannah, GA, where he was Vice President/Market Manager for Cumulus Savannah for the past eight years. He succeeds Sherry Dollar in the position, who passed away in July. Prior to joining Cumulus in 2011, Mastel was President of Max Media for 12 years and was also Vice President/Market Manager for Entercom Communications in Virginia Beach, VA. Mastel was named one of the Best Managers in Radio by Radio Ink magazine in 2019.
Bob Walker, Executive Vice President, CUMULUS MEDIA, said: “We are thrilled that Eric will be moving to Charleston to lead our team and our great brands. He is an accomplished leader and will compliment the strong team in Charleston nicely.”

Mastel said: “I would like to thank Mary Berner and Bob Walker for affording me this fantastic opportunity. There is a great team in place that knows nothing but success in Charleston. We had a great 8-year run at Cumulus Savannah, achieving many milestones. While I am saddened to be leaving the team, which is more like family, I know that Gigi South is the right person to help that business continue to surpass its goals and raise their ceilings. I am looking forward to this exciting new chapter in my career.”

CUMULUS MEDIA owns and operates five radio stations in Charleston, SC, including: 95SX/WSSX-FM (Top 40); Magic 107.3/WMGL-FM (Urban AC); 96.9 The Wolf/WIWF-FM (Classic Hits); 1250 WTMA-AM (News/Talk); and Z93 Jamz/WWWZ-FM (Mainstream Urban).

CUMULUS MEDIA announces that it has appointed 25-year broadcasting executive Gigi South as Vice President/Market Manager for the company’s six radio stations in Savannah, GA. South replaces Eric Mastel, who heads to Cumulus Charleston as Vice President/Market Manager. South joins Cumulus from the Mississippi Broadcasters, where she was General Manager. Prior to that, she was Vice President of WSCG-TV34 in Beaufort, SC, and was formerly Vice President and General Manager for Alpha Media’s radio station group in Savannah, GA.
Bob Walker, Executive Vice President, Operations, CUMULUS MEDIA, said: “We are excited to welcome Gigi back home to Savannah. She demonstrated her competitive spirit and passion for this market when she was here before so the opportunity to have her come home was a win for all of us.”

South commented: “To say that I am overjoyed to return to the Savannah-Hilton Head market with Cumulus would be an understatement. A thriving market, a results focused team, the support and tools available from Cumulus and our dominant signals are enough to get anyone excited. Many thanks to Mary Berner, Bob Walker and Eric Mastel for this awesome opportunity.”

CUMULUS MEDIA owns and operates six stations serving the Savannah market, including: KIX 96/WJCL-FM (Country); The Ticket AM900/WJLG-AM (Sports); E93/WEAS-FM (Mainstream Urban); Magic 103.9/WTYB-FM (Urban AC); I-95/WIXV-FM (Classic Rock); and News/Talk 630 WBMQ-AM (News/Talk).

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