Maverick 100.9 College Station Shifts To Texas/Red Dirt Country

Maverick 100.9 KVMK Bryan College StationBryan Broadcasting has relaunched Country “Maverick 100.9” KVMK Wheelock/College Station TX with a shift to Texas and Red Dirt Country.

Running jockless, the new direction pivots KVMK away from iHeartMedia’s “Aggie 96.1” KAGG and towards Brazos Valley Communication’s 98.3 KORA-FM and Tom Whitehead’s “K-TEX 106.1” KTTX. With a 0.6 share in the Spring 2019 Nielsen Audio ratings, KVMK also trailed a pair of out of market stations in iHeartMedia’s 99.9 WACO-FM Waco and 98.1 KVET-FM Austin.

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