iHeartMedia Appoints Drew Lauter As Madison Market President
iHeartMedia has appointed Drew Lauter as its new Madison WI Market President.
Lauter is a newcomer to the radio industry, but has previously worked with many startup tech companies including serving as President of Qello Music and COO of LynQ. He was also CEO of DXJ Capital and Demand Worldwide Inc.
Lauter takes over the position previously held by Keith Bratel.
iHeartMedia announced today that Drew Lauter has been named Market President for Madison, effective immediately. iHeartMedia Madison has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing more than six stations comprised of music, talk and news formats.
iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Market President, Lauter will oversee the market’s programming, advertising and operations across multiple platforms within Madison as well as create new business and revenue opportunities. He will report to Jeff Tyler, Division President for iHeartMedia Minneapolis.
“I am very excited to welcome Drew’s experience and vision to iHeartMedia,” said Tyler. “He’s excited about taking his family to one of the premier cities in the Midwest and I am thrilled that he will be leading a great team and some of our market-leading, legendary brands in Madison.”
Lauter brings over 20 years of executive experience leading organizations, managing teams and driving revenue with companies such as Sony, Lucent, Qello Concerts and Qello Media. He’s also led numerous startups from the entrepreneurial stages to successful exits.
“I’m excited to join iHeart and lead the Madison team,” said Drew. “It’s a great time for audio in general and combined with the strength of iHeart’s product offering makes me eager to join this dynamic team.”