September 2019 (8/15 – 9/11) Nielsen Audio PPM Ratings Day 2: KOA’s Revamp Starts Off With Record Low

850 KOA Denver 94.1 Broncos Country TonightNielsen Audio has released Day 2 of its monthly four day sweep of ratings in PPM markets.

Today’s releases include Washington DC, Boston, Miami, Seattle, Detroit, Phoenix, Minneapolis, San Diego, Tampa/St. Petersburg, Denver, Baltimore, and St. Louis.

All the numbers can be found at RadioInsight.com/Ratings.

Numbers of note for this month:

  • The move of iHeartMedia News/Talk 850 KOA/94.1 K231BQ Denver to a more Sports focused lineup has not payed instant dividends as the station’s three month trend brings it 5.0 – 4.0 – 3.0 which is a record low for the station. Newly launched sister Conservative Talk “Freedom 93.7” 760 KDFD/K229BS rises 0.8 to 1.1.
  • A year after flipping to Sports, KSE Media’s “Altitude 92.5” KKSE-FM Denver shows its first big gain as it rises from 0.4 to 1.4.
  • The top of the Denver market remains crowded with Bonneville Country 98.5 KYGO rising 5.7 to 6.2 to take the top spot. iHeart Classic Rock “103.5 The Fox” KRFX holds at a 5.9 to stay second. Entercom Classic Rock “99.5 The Mountain” KQMT falls 6.2 to 5.6 to fall to third.
  • Atlantic Gateway Communications Christian AC 91.9 WGTS Washington DC surges to fourth with a 4.3 – 5.1 – 6.2 three month trend. EMF’s Christian AC “K-Love” 107.3 WLVW starts to show some traction in the market as it rises to a 1.5.
  • The start of the NFL season brings boosts to many team flagships. Thanks to the Patriots, Beasley’s “98.5 The Sports Hub” WBZ-FM rises 3.7 to 5.0, while Entercom’s 93.7 WEEI-FM holds steady at a 3.7.
  • Cumulus Hot AC 104.5 WXLO Worcester rises 1.6 to 2.0 in Boston thanks to many of its newly installed boosters in the city. That places WXLO ahead of two full market signals with iHeartMedia Rhythmic CHR “Jam’n 94.5” WJMN dropping 2.2 to 1.8 and Entercom CHR “103.3 Amp Radio” WODS dropping 1.8 to 1.6.
  • Entercom Classic Hits “102.7 The Beach” WMXJ Miami rises 4.9 to 5.8 to move to third in the market.
  • Entercom’s schedule revamps at Sports “560 The Joe” WQAM and “790 The Ticket” WAXY Miami have had the reverse results of what may have been intended. The more national emphasis of WQAM brought it up from a 0.7 to 1.0 thanks to moving ESPN’s Dan Le Batard Show from its former flagship to 560. WAXY dropped the opposite way from 0.6 to 0.3.
  • Radio Training Network’s Christian AC “91.5 The Joy FM” WCIE surges 4.6 – 5.3 – 5.9 over the past three months to rise to fifth in the market. Cox Soft AC 105.5 WDUV rises 9.2 to 9.9 to retain the lead, but the next four are tightly wound with Beasley Country 99.5 WQYK second with a 6.1, Cox AC “Magic 94.9” WWRM and Classic Rock “107.3 The Eagle” WXGL tied at a 6.0, and WCIE following at 5.9. Beasley Media Classic Hits “Q105” 104.7 WRBQ tumbles to sixth with a 6.6 to 5.2 drop.
  • Hubbard Classic Rock 94.7 KSHE St. Louis continues its market dominance with an 8.6 to 9.3 gain. Entercom News/Talk 1120 KMOX rises from seventh to second 5.0 to 6.4 with the Cardinals playoff push.
  • Entercom Classic Hits “Sunny 98.1” KXSN San Diego regains the lead with a 5.7 to 6.6 rise. Public News/Talk 89.5 KPBS-FM falls to second but rises 6.0 to 6.2. Local Media San Diego Rhythmic AC “Magic 92.5” XHRM surges from eighth to third with a 4.5 to 5.5 rise.
  • Another big NFL gain goes to iHeartMedia Sports “100.3 The Fan” KFXN-FM Minneapolis with a 4.3 – 5.3 – 6.1 trend.
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3 Comments
  1. airplane777 says


    Perhaps KOA would have better ratings if they offered a solid MP3 Stream like it’s competitors.

    1. Nathan Obral says


      KOA’s ratings don’t have anything to do with their webstream (which because of their parent, is heavily promoted to begin with). It’s because they overhauled the lineup and removed programming that had a much older audience beyond the point of salability. At least you can sell sports, even in a market with way too many sports outlets to begin with.

      1. airplane777 says


        That is an interesting perspective. Stations in general would have better audiences if their stream worked on every device. I do agree that KOA programming sucks.

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