Cumulus Appoints Tammy O’Dell As Columbia SC Market Manager

Cumulus Media 2018 Mary BernerTammy O’Dell has returned to Cumulus Media as VP/Market Manager for its Columbia SC group.

O’Dell previously oversaw Cumulus’ Charleston SC operations from 2010-2013 and has since served as Market Manager for Townsquare Media Albany NY, Director of Sales for Curtis Media Raleigh, General Manager of Curtis’ Country 94.7 WQDR Raleigh and Local Sales Manager for Spectrum Cable in Raleigh. Earlier in her career she was Director of Sales for Clear Channel Raleigh and General Sales Manager for Clear Channel Tampa.

She succeeds Rick Prusator in overseeing the Cumulus Columbia cluster. Prusator had held that title since April 2014.

CUMULUS MEDIA announces that it has appointed Tammy O’Dell as Vice President/Market Manager for Cumulus Columbia, SC. The appointment marks a return to Cumulus for O’Dell, who was formerly Vice President/Market Manager for Cumulus-Charleston, SC.

O’Dell has over 16 years’ experience in radio broadcasting management and sales, and was most recently Local Sales Manager for Spectrum Reach in Cary, NC. Prior to that, she was General Manager for Curtis Media Group’s WQDR in Raleigh-Durham, NC, where she was also Director of Sales, and was Vice President/Market Manager for Townsquare Media in Albany, NY. O’Dell holds a B.A. degree in Radio, Television, Motion Pictures from the University of North Carolina at Chapel Hill.

Bob Walker, EVP, Operations, CUMULUS MEDIA, said: “We are excited to welcome Tammy back to the Cumulus family in Columbia. Her passion for the Carolina region and her success in building a winning sales culture make her a great addition to the team in Columbia.”

O’Dell said: “I am honored to join Cumulus again and to be a part of the Columbia cluster. It is with great enthusiasm that I look forward to leading this team.”  

CUMULUS MEDIA owns and operates five radio stations in Columbia, including: WNKT-FM/107.5 The Game (Sports); WISW-AM/1320 The Fan (Sports); WTCB-FM/B106.7 (Adult Contemporary); WLXC-FM/Kiss 103.1 (Urban AC); and WOMG-FM/98.5 WOMG (Classic Hits).

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