iHeartMedia Spanish CHR “Z105.3” WBZY Bowdon/Atlanta GA will add the Miami based “Tu Mañana con Enrique Santos” for mornings starting Thursday, October 10.
Current morning host Karla Rodriguez will host local service elements during the morning show.
WBZY debuted its current Spanish CHR presentation in November 2018.
2019 – iHeartMedia Atlanta announced today that Hispanic radio legend Enrique Santos will anchor mornings on its Spanish-language station La Z 105.3. The top-rated Tu Mañana con Enrique Santos morning show will run weekdays from 6 a.m. to 10 a.m. ET beginning October 10.
As one of the most popular and trusted Hispanic radio hosts in America, Santos has built an enthusiastic following and connection with his audience. Tu Mañana Con Enrique Santos combines humor, social satire and political commentary to bridge the cultural and generational divide of a diverse cosmopolitan audience. Santos has built an enthusiastic following with a comedic repertoire consisting of phone pranks, interviews and a trademark form of fresh and unique interaction amongst celebrities.
“With the increased importance and size of the our U.S. Hispanic audience in Atlanta, both Spanish and English speaking, we’re excited to welcome a top-rated on air talent like Enrique Santos in morning drive on 105.3 La Z with Karla, our local talent who will integrate the local happenings in Atlanta with Enrique.” said Orlando Rosa, Program Director for 105.3 La Z.
“Adding Enrique Santos to our already entertaining lineup with his great content, humor and connection with all Hispanics of all countries of origin will put 105.3 La Z in the perfect position for growth and success.”
“I’m really excited and looking forward to hosting mornings on La Z,” stated Santos. “Timing couldn’t be any better as we celebrate the station’s one-year anniversary. As we head into Fall, things might be cooling off, but I guarantee that Atlanta morning radio will be hot. Our show is compelling, informative, trendy, empowering and funny. It’s perfectly mixed with today’s most popular Latin music.”