[membership level="2,3"] <img class="alignright size-thumbnail wp-image-181061" src="https://radioinsight.com/wp-content/images/2019/10/kqfc-200x200.png" alt="97.9 KQFC Boise Kissin 92.3 KIZN" width="200" height="200" />Cumulus Media is bringing back a heritage Boise brand <a href="https://radioinsight.com/headlines/181060/kqfc-boise-simulcasting-kizn-in-preparation-of-new-format/">on the stunting 97.9 KQFC</a> as the company has registered <a href="http://Magic979Boise.com">Magic979Boise.com</a>, <a href="http://979Boise.com">979Boise.com</a>, <a href="http://979Boise.com">BoiseMagic979.com</a>, and <a href="http://979Boise.com">979MagicBoise.com</a> which are already on a staging server awaiting launch. The "<strong>Magic</strong>" brand was heard on Cumulus' 93.1 KZMG and became the heritage CHR brand from 1990 through 2009 when it rebranded as "<strong>93.1 Hit Music Now</strong>". In 2011, the station <a href="https://radioinsight.com/headlines/32272/wzmg-boise-becomes-93-1-the-ticket/">flipped to Sports</a> as "<a href="http://www.ktik.com/">The Ticket</a>" which it remains as to this day. Is it a coincidence that Mike Kasper, who served as PD/Morning host at KZMG from 1991 through 2002 before moving to "<strong>Mix 106</strong>" 105.9 KCIX, <a href="https://radioinsight.com/headlines/173565/mike-kasper-takes-mornings-at-kboi/">joined Cumulus</a> Talk <a href="http://www.kboi.com/">670 KBOI</a> as morning co-host in January? The KZMG call letters have since moved across town to Impact Radio Group Hot AC "<a href="https://my1027fm.com/">My 102.7</a>". The market is crowded with multiple stations running variants of Top 40, Hot AC, AC and Classic Hits making difficult predict exactly what format Cumulus will debut. <hr /> <strong><em>Anonymous Registrations:</em></strong> <a href="http://997TheVibe.com">997TheVibe.com</a>, <a href="http://1043TheDirt.com">1043TheDirt.com</a>, <a href="http://US1033FM.com">US1033FM.com</a>, and <a href="http://TrueOldies1063.com">TrueOldies1063.com</a>. [/membership]