A New Blend For Pensacola

Christmas Radio 94.5 WYCT HD2 Pensacola Baby SharkTwo months of Christmas Music and thirteen days of different versions of Baby Shark, ADX Communications has launched AC “94.5 Pensacola’s Blend” on W233CM/WYCT-HD2 Pensacola FL.

The new format creates a direct competitor next door on the dial to Cumulus AC “Soft Rock 94.1” WMEZ. In our sampling of the station, the music looks to be mostly focused on music from the late 90s through now.

Heard around 4pm this afternoon we’ve heard:
Adele – Rolling In The Deep
Edwin McCain – I’ll Be
Pink – A Million Dreams
Matchbox Twenty – Unwell
Rachel Platten – Fight Song
Pharrell Williams – Happy
Backstreet Boys – As Long As You Love Me
Lady Gaga & Bradley Cooper – Shallow
Taylor Swift – Blank Space

But is there enough differentiation in the name to prevent a C&D from SiriusXM, which uses “The Blend” as the name of its AC format and holds a trademark on it? The company has been known to quickly issue C&D’s to infringing stations such as these in Denver and Fargo.

Update 1/1: After two months of Christmas music, ADX Communications’ 94.5 W233CM/WYCT-HD2 Pensacola FL has dropped the temporary “Christmas Radio 94.5” branding and is now stunting with multiple versions of “Baby Shark”, while promoting a new format being “under construction”.

Original Report 11/5: After moving Sports “ESPN Pensacola” 94.5 W233CM/WYCT-HD2 Pensacola FL to 1330 WEBY/99.1 W256DL in August, ADX Communications has begun the process of debuting a new format on 94.5

The station is currently broadcasting as “WYCT Christmas Radio 94.5” and promoting that they will launch a new format on January 1, 2020. WYCT’s primary signal remains Country “Cat Country 98.7“.

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  1. johndavis says

    Counting down to a C&D in 3…2…1…

    Word Mark THE BLEND
    Goods and Services IC 041. US 100 101 107. G & S: Entertainment services, namely, providing audio programs featuring music, talk, news and data via satellite and via a global communication network. FIRST USE: 20040107. FIRST USE IN COMMERCE: 20040107
    Standard Characters Claimed
    Mark Drawing Code (4) STANDARD CHARACTER MARK
    Serial Number 77966963
    Filing Date March 24, 2010
    Current Basis 1A
    Original Filing Basis 1A
    Published for Opposition June 22, 2010
    Registration Number 3845291
    Registration Date September 7, 2010
    Owner (REGISTRANT) XM Satellite Radio Inc. CORPORATION DELAWARE 1500 Eckington Place, N.E. Washington D.C. 20002

    Assignment Recorded ASSIGNMENT RECORDED
    Attorney of Record Nancy S. Lapidus
    Type of Mark SERVICE MARK
    Register PRINCIPAL-2(F)
    Affidavit Text SECT 15. SECT 8 (6-YR).
    Live/Dead Indicator LIVE

  2. John Gallagher says

    With a launch like that you’d think they’d update their web site.

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